The Content Marketing Manager will own Vilmate’s global content direction – from planning and production to distribution and performance measurement. This role combines strategic thinking and hands-on execution, ensuring that content supports brand visibility, lead generation, and ABM initiatives in the US and European SMB markets. The Content Marketing Manager will be responsible for building a scalable content pipeline (blogs, case studies, lead magnets, LinkedIn content, etc.) and aligning it with SEO and sales objectives.

Content Strategy & Calendar:

• Conduct content audits and propose enhancements to the content strategy.
• Develop and execute the content strategy aligned with Vilmate’s marketing and business goals.
• Build and manage the editorial calendar (blogs, case studies, newsletters, landing pages, whitepapers, lead magnets, etc.).
• Define content priorities based on buyer personas, ICPs, and sales/ABM needs.
• Identify and propose new content formats (videos, interactive assets, thought leadership…).

Content Production & Management:

• Write and edit high-quality content tailored to CEO/CTO and SMB decision-makers.
• Manage freelance and in-house writers; ensure consistent brand tone and quality.
• Collaborate with designers for visuals and infographics.
• Prepare content for industry platforms (Clutch, G2, LinkedIn, newsletters, etc.).
• Ensure all content adheres to Vilmate’s brand guidelines, tone of voice, and messaging consistency.

SEO & Performance Alignment:

• Work with the Digital Marketing Manager to ensure content is optimized for SEO (keywords, backlinks, landing page copy).
• Update content based on SEO audits and performance data.
• Track performance metrics (traffic, engagement, MQLs) and propose improvements.

Collaboration with Other Teams:

• Create targeted content to support Sales and BDM outreach (ABM lists, email sequences, proposals).
• Support campaigns with tailored messaging for events, webinars, and partnerships.
• Ensure technical accuracy and industry relevance of content by consulting with subject matter experts.

Innovation Tools & Continuous Improvement:

• Use AI-assisted writing/editing tools (for example, HoppyCopy, Jasper, Grammarly) to scale content production.
• Explore modern content formats and distribution channels to improve engagement.
• Stay updated on industry trends, content marketing best practices, and emerging technologies.
• Monitor the effectiveness of AI tools and innovative solutions, adjusting strategies to maximize their impact.
• Continuously explore new tools, platforms, and methodologies to streamline content creation processes and improve quality.

• 3+ years in content marketing, copywriting, or editorial roles (B2B IT/SaaS/outsourcing preferred).
• Strong writing and editing skills in English (near-native or native level preferred).
• Experience building content calendars and managing content production teams.
• Understanding of SEO principles and ability to create optimized content.
• Ability to adapt tone and messaging for different buyer personas.
• Strong organizational and project management skills.
• Familiarity with AI-assisted content creation and optimization tools.

• Competitive salary and benefits package.
• Flexible working hours to maintain work-life balance.
• 20 working days of annual vacation + paid state holidays.
• Paid sick leave.
• Personal laptop with all necessary software.
• Support services: Corporate accountant, lawyer, and psychologist.
• Professional growth: 50% compensation for workshops and professional conferences.
• English classes (50% compensation).
• Transparent and bureaucracy-free management.