The Digital Marketing Manager will lead Vilmate’s digital initiatives across SEO, paid advertising, website optimization, and marketing automation. At the initial stage, approximately 50% of the role will be dedicated to leading the website redesign and ensuring it becomes a high‑performing lead generation tool. This role is pivotal in driving high-quality leads from the US and European SMB & enterprise markets, ensuring campaigns are data-driven, measurable, and aligned with Vilmate’s brand and growth strategy.

Website Redesign & Management (≈50% of role in the first phase):

• Coordinate the redesign of Vilmate’s corporate website to align with branding and lead generation goals.
• Work closely with developers, designers, and the Brand & Communications Manager to deliver a modern, conversion-optimized site.
• Ensure SEO best practices are integrated from the ground up (technical SEO, mobile optimization, structured data).
• Oversee implementation of lead capture elements (forms, CTAs, AI chatbot, CRM integration).
• Continuously test and optimize user journeys, page performance, and conversion funnels.

SEO & Website Optimization:

• Plan and execute SEO‑first campaigns, including keyword research, landing page creation, backlink strategies, and on-page optimization.
• Conduct technical SEO audits (using, for example, Screaming Frog, Serpstat, or Ahrefs).
• Collaborate with Brand & Communications team to ensure content is optimized for search and aligned with buyer personas.
• Monitor and improve website performance metrics (speed, usability, conversion rate, etc.).

Performance Marketing & Lead Generation:

• Manage and optimize PPC campaigns (Google Ads, LinkedIn Ads, retargeting).
• Implement and track ABM micro‑list targeting in coordination with BDD.
• Experiment with paid social campaigns to boost engagement and awareness.
• Monitor ROI and adjust budgets and strategies accordingly.

Marketing Automation & CRM Integration:

• Oversee CRM and funnel structuring (e.g., HubSpot, Zoho, or similar).
• Automate workflows (using, for example, Zapier or PhantomBuster) to improve lead capture and nurture efficiency.
• Implement and optimize AI-powered chatbots for website engagement and lead qualification.

Collaboration & Campaign Support:

• Work with the Brand & Communications Manager to align digital efforts with brand messaging and ICPs.
• Partner with Content Writers to develop SEO‑friendly and conversion-driven copy.
• Provide digital marketing support for the different events.
• Ensure compliance with GDPR/CCPA through cookie management solutions (for example, Cookiebot).

Analytics & Reporting:

• Track performance metrics in e.g. Google Analytics 4/Google Looker Studio.
• Deliver actionable insights to leadership on traffic, conversions, and funnel health.
• Continuously test and optimize campaigns for higher engagement and conversion rates.

• 3–5 years of experience in digital marketing, preferably in B2B IT or SaaS.
• Proven expertise in SEO (on-page, off-page, technical) and PPC campaign management.
• Strong analytical skills with experience using GA4, etc., and CRM reporting.
• Experience with ABM strategies and micro‑list targeting.
• Familiarity with marketing automation and AI-assisted tools (for example, Zapier, PhantomBuster, AI chatbots).
• Knowledge of compliance frameworks (GDPR/CCPA) and related tools.
• Excellent project management and cross-functional collaboration skills.
• Strong command of English (written and verbal).

• Competitive salary and benefits package.
• Flexible working hours to maintain work-life balance.
• 20 working days of annual vacation + paid state holidays.
• Paid sick leave.
• Personal laptop with all necessary software.
• Support services: Corporate accountant, lawyer, and psychologist.
• Professional growth: 50% compensation for workshops and professional conferences.
• English classes (50% compensation).
• Transparent and bureaucracy-free management.