Our client is a UK-based company that specialises in designing and manufacturing handcrafted neon signs, neon lights, and neon artwork. Their products are authentic glass neon, handmade in their workshop with decades of combined experience in the neon sign industry.

The top priority is to tighten targeting, internal linking, and intent-driven structure on the homepage to increase both organic traffic and enquiry rate.

High‑impact SEO tasks

• Refine the title tag to be more intent-rich.
• Tighten meta description to highlight value prop + primary actions.
• Add a clear H1 focusing on the core keyword and demote other large headings to H2/H3 for better semantic structure.
• Create distinct sections with H2s around primary services.

Internal linking & journeys

• Add prominent internal links in the relevant sections to key money pages: custom-made neon, hire, price guide, design tool, FAQs, and testimonials.
• Turn repeated phrases into contextual links pointing to the most relevant landing pages instead of leaving them as plain text.

Conversion-focused content tweaks

• Move a concise value proposition + primary CTA above the fold.
• Introduce short, skimmable benefit bullets under the hero.
• Add trust signals near CTAs.

Content structure & duplication

• Avoid repeating similar paragraphs; condense overlapping copy and place one strong paragraph per service section to reduce bloat and improve readability.
• Turn long FAQ‑style blocks into teaser summaries with “Read more” links to a dedicated FAQ/education page, keeping the homepage lean.
• Add concise schema-friendly Q&A on the homepage (or FAQs page) using the strongest questions, then mark up with FAQPage schema to capture rich results.

Technical & rich result enhancements

• Implement the Organisation / LocalBusiness schema with name, URL, phone, email, logo, and address to strengthen brand entity signals.
• Ensure key CTAs use descriptive anchor text for both accessibility and SEO.
• Optimise hero and key imagery with descriptive filenames and alt text targeting relevant phrases such as “custom glass neon sign for bar interior” while staying natural and specific.

• Strong experience with Shopify theme development (Liquid, HTML, CSS, JavaScript).
• Proven background in on-page SEO implementation (not just theory).
• Solid understanding of semantic HTML and content hierarchy.
• Experience implementing structured data.
• Familiarity with conversion rate optimisation (CRO) best practices.
• Ability to collaborate with SEO, content, and marketing stakeholders.
• Attention to detail and a performance-driven mindset.
• English proficiency at B2 level or higher.

• Experience with SEO tools (GSC, Ahrefs, Semrush, Screaming Frog).
• CRO experimentation or A/B testing experience.
• Understanding of page speed & Core Web Vitals.
• Previous work on e-commerce or high-intent landing pages.

• Competitive salary and benefits package.
• Flexible working hours to maintain work-life balance.
• 20 working days of annual vacation + paid state holidays.
• Paid sick leave.
• Personal laptop with all necessary software.
• Support services: Corporate accountant, lawyer, and psychologist.
• Professional growth: 50% compensation for workshops and professional conferences.
• English classes (50% compensation).
• Transparent and bureaucracy-free management.