The client’s application is a powerful Email Marketing Automation platform that allows creating, AB-testing, and conducting rule-based email and SMS marketing campaigns. These campaigns can be based on intricate rules and AB-tested using two or more different custom emails. The user can compose a custom email based on one of the multiple prefabricated templates or create a custom template using the platform’s Template Editor functionality. Additionally, they can illustrate the created emails with images from the image repository of the application.
In addition to providing the ability to segment subscribers for targeting purposes manually, the application can automatically attribute them to one of several groups based on the information submitted by these subscribers during the subscription procedure. It is also possible to set the system to send subscribers a group-specific email after they’ve been attributed to a group.